Marketing teams: stop burning hours on Pinterest. Brief Builder generates your full creative brief — moodboard, shot list, brand voice, and captions — ready to share with your photographer.
Free to join · Early access · No credit card required
Right now, creating a photo brief means opening Pinterest, saving random pins, screenshotting 15 images, and hoping your photographer interprets it the way you meant.
2+ hours scrolling Pinterest, saving pins, organizing them into something that vaguely makes sense — and you're still not sure it's cohesive.
Random pins with clashing styles and colors. Your "moodboard" looks like a chaotic collage with scribbled notes, not a clear creative direction.
You send 47 Pinterest screenshots. They interpret "modern minimalist" completely differently. Three revision rounds later, you're over budget and behind schedule.
Brief Builder doesn't just make a moodboard. It generates your complete creative brief — everything in one professional document, shareable with one link.
Cohesive visual reference board built from your brand assets — not random Pinterest pins. Every image labeled by shot type: Hero, Supporting, Detail.
Priority-ranked table: shot name, technical specs, angle, props, lighting direction, and deliverable format. Crystal clear. Zero guesswork.
Brand adjectives, tone positioning, reference aesthetics, and a "what to avoid" guide — so your photographer understands not just what to shoot, but how.
A concise creative concept statement that aligns your entire team — designers, photographers, stakeholders — before anyone picks up a camera.
Ask Brief Builder to write AI-generated captions for Instagram, website headers, or press copy — tailored to the campaign's tone and message.
Everything above, packaged into one clean, professional document. Send one link. No email threads. No confusion.
Three steps. No design skills needed. No hours on Pinterest.
Past shoots, logo, color palette, brand guidelines — Brief Builder analyzes your visual style and learns what "on-brand" actually means for your brand. No manual configuration. No generic templates.
Drop your brand assets herePast shoots, logo, brand guidelines, color palette
In minutes, Brief Builder produces your full creative document: moodboard, shot list, brand voice guide, executive summary, and optional captions. Everything structured, labeled, and on-brand — no random Pinterest pins.
Your entire brief — moodboard, shot list, brand voice, captions — lives at one URL. Send it to your photographer, your team, your client. Everyone's aligned before anyone picks up a camera.
On the left: the chaos you live with now. On the right: what Brief Builder produces. Click the tabs to see each section.
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78+ shoots coordinated. When the brief is clear, the photographer delivers. Every time.
Every one of these shoots started with a clear, structured brief.
Brief Builder gives every marketing team that same superpower.
If you brief photographers and hate how messy the current process is, this is built for you.
Stop spending hours on Pinterest. Create complete, professional briefs in minutes and get better results from every shoot.
Standardize your briefing process across clients. Onboard photographers faster. Deliver consistent quality that makes clients say wow.
Show up with professional briefs that make clients trust you instantly. Less back-and-forth, better outcomes, more referrals.
We've coordinated 78+ photo shoots through student clubs at McGill. Every miscommunication, every "wait, I thought you meant X" taught us something. Brief Builder is what we wish existed.
Brief Builder is what we wish existed when we were drowning in Pinterest boards and Google Docs.
Now we're building it for every marketing team that's been there.
Be the first to access Brief Builder when we launch. Stop wasting time on Pinterest — get early access and help shape the product.
Join the waitlist and be the first to get a complete, AI-generated photo brief — moodboard, shot list, brand voice, and captions — in minutes.
